'Alexis Dove weighs in on the death of the diamond ring'

As traditions change our tastes and desires for our big day become more personal. 

Cut, Clarity, Colour and Carat – the four most important qualities when considering an engagement ring, right? 

Not any more perhaps. British award winning designer Alexis Dove muses that millennials especially are no longer interested in the brilliant cut solitaire diamond rings their mothers yearned for. 

Instead, it is all about individuality, story and for many – conscience. 

 

Alexis Dove finds that the unusual stones garner most attention and that is often thanks to their unique aesthetic. rings

She comments, “For me, engagement rings, wedding rings and fine jewellery has always been just as much about the story we want to tell, as is it about the way it looks. Coloured Stones, unusual cuts, your grandmother’s vintage ruby in a modern setting – its no longer about a one stone sparkler that sits on your hand forgotten. Women are so much more about individual style, that it is almost becoming a rarity to see a single high shine diamond in a plain claw setting. It makes me proud that I am able to help turn a couple’s lot into a ring that means so much ti them. Something that will be passed down for generations and never go out of style” - Alexis Dove. 

 

Alexis Dove, based in Sussex offers bespoke bridal consultations for engagement rings and wedding bands, as well as bespoke service for jewellery designed using her stones or your own. 

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