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It’s no secret that the beauty industry in the UK is a booming business. In what has been dubbed the era of “selfie mania”, more and more people of all ages are seeking non-invasive ways to look and feel younger, fitter and happier.
With the secret to Keira Knightly, Zac Efron, Margo Robbie and Justin Bieber’s winning smiles lying in discreet aligners, it’s not surprising the oral cosmetic industry is catching on and rapidly evolving to respond to people’s increasing demands for “made for me” products and multi-functional, AI-enabled innovations. After all, it’s not just your eyes that are the gateway to your soul.